Businesses have already been noticing their Facebook engagement has been harder to keep up.
Are you trying to keep up with people on Facebook, but you never seem to see their updates? Perhaps you aren’t seeing the updates from companies you want to see. Or, you want to see more of your friend’s vacation photos, but you’re seeing another friend’s political posts instead. Did you know you can influence what you see in your Facebook feed?
What can you do to keep up with the information you want to see — even if it is from companies.
Maybe you enjoy viewing updates from organizations and companies, or from certain career experts, right? How can you ensure you see what YOU want to see? Click on the arrow in the top, right side of your Facebook profile and select Settings & Privacy (see the column image here).
Then, choose “News Feed Preferences.” Select the “See First” option. You will see a list populated by pages you follow first, but you will then see the faces of your friends.
Choose the pages you want to see. I hope you’ll choose to see Keppie Consulting “first” on Facebook.
The interesting thing many people do not know about this setting is it allows them to choose to prioritize businesses and people whose streams they want to see first. So, if you’ve been missing images from a dear friend who does not often post, or they are waiting for news from a particular contact via Facebook, you can let Facebook know what they want to see first.
If you have a business, consider leveraging the clever way I have seen to help inspire people to follow through with making this change to their settings is for businesses. Ask people, “Who is in your ‘See First’ settings?” Let people who follow you know that they can control their newsfeed and request they include your business, company or organization in their priority list. You may be doing them a favor, and you could experience an improved reach as a result.
For more advice on how to make the most of Facebook and other social media tools to enhance your business or personal brand, contact me!